Learn More About Recruitment Marketing For Blue Collar Jobs

This article originally appeared on globalmarketingguide.com

The blue-collar workforce has been experiencing a crisis for some time now. There are many jobs and not enough skilled labor to fill them. Surveys show that eighty percent of contrition companies have difficulty filling positions. Here are several reasons

Blue-collar industries such as construction, manufacturing, and transportation often require specialized skills and expertise. However, there is a growing skills shortage in these industries, making it increasingly difficult to find qualified candidates. However, the need for these skilled workers has remained strong. They have only grown. This is because existing blue-collar workers are starting to retire in droves, and the crop of new workers available have mostly opted for 4-year degrees instead of trade schools.

The talent pool for blue-collar jobs is often limited to a particular geographic area, making it challenging to find candidates who are both qualified and available for the job and nearby. Unlike other industries that have begun to adopt remote workers, blue-collar jobs must still be done in person.

Additionally, since so many jobs are available for blue-collar workers, it has become a real challenge for organizations to retain their workers after hiring them. Since finding a new job takes little time. Many blue-collar employers have to double down on efforts to increase employee satisfaction or risk not having enough workers to operate their business.

Traditional recruitment methods no longer apply when attracting the best blue-collar workers to your business. Modern recruitment practices utilize social media and streamlined application processes to engage with prospective candidates better. This is why many employers have begun to seek the expertise of blue-collar recruitment marketing firms. Continue reading the article below to learn more.

Modern Blue Collar Recruitment Firms Will First Audit Your Company

They Analyze Your Brand Image

Understanding your brand image is vital to recruitment marketing. Your brand image dictates how the world views your organization and whether or not your ideal candidate will concede you as an employer. You must understand your brand image to improve or adapt your brand image to attract suitable candidates. A recruitment marketing firm will audit your brand image and employees’ thoughts about your organization.

Determine Your Online Reputation

Additionally, a recruitment marketing firm will analyze job posting sites like Indeed and LinkedIn to gauge your employee sentiment toward your organization better. Understanding how blue-collar employees view your company can better help you adapt to their interests and find the ideal candidate.

Take A Look at Your Competitors

The next step is to analyze your competitor’s recruitment practices and see where they differ from you for better or worse. As we have discussed, there is a shortage of high-quality blue-collar workers and too many jobs to fill. That’s why it is crucial to understand how your competitors go about recruiting and see where you can improve.

A competitor analysis won’t always show that your competition performs better than you at blue-collar recruiting. Often, they will have the same struggles as you. However, with in-depth analysis, you can turn their weakness into your strengths and attract the attention of the best candidates.

Evaluate Your Application Process

Believe it or not, this is where many employers lose the interest of their prospective candidates. With the number of distractions abound on the internet, having an application process that takes multiple hours to complete and requires the candidate to have a ready-made resume and cover letter to apply is no longer effective. An audit by a recruitment marketing firm will analyze the time it takes to complete the application process and get to the interview stage. Shortening this time is critical in applicant retention.

Look at the Effectiveness of Your Recruiting Tech Stack

A tech stack is the combination of software and applications used to complete a project or for a program to function. Ideally, you will want to use as few software applications as possible to achieve a program. Unfortunately, when it comes to recruiting and the application process, companies require applicants to go through too many hoops to complete the application. This leads to many incomplete applications. An audit will determine the best way to streamline the application process.

Determine an Industry-Wide Synopsis

Each recruiting audit is complete with an industry-wide overview of the present and future of the career field. Understanding the job market and its future project can help you better plan how best to acquire and retain top-end talent.

Create A Custom-Built Strategy For Your Business

Finally, after completing your audit, the recruitment marketing firm will develop a custom-built blue-collar recruiting strategy for your business. The audit will determine your recruiting strengths and weaknesses so that the recruitment marketing firm can develop a plan to highlight what you are doing well and fix the areas that need improvement.

They’ll Improve Your Social Media Presence with Ads

There is a saying that job hunting is a full-time job; however, it doesn’t have to be that way. Posting your career opening on job boards won’t cut it anymore. You will be competing with too many other companies, not to mention fighting for your prospective applicants’ attention. Think about the sheer amount of distractions that can be had on the internet, and now think about the time it takes to apply for a job through a job board.

The first step in modern recruitment marketing is to create dynamic and engaging social media ads. Research has shown that recruitment ads attract potential employees’ attention more effectively than traditional job listings. By utilizing social media ads in your recruiting, you can leverage the many distractions social media platforms provide potential employees to your advantage.

A modern recruitment marketing firm has the tools and expertise to create social media ads that catch the eyes and attention of your ideal candidate. Using graphic design, video production, and copywriting skills to create attention-grabbing headlines, modern recruitment marketing firms can make a job posting more effective than any you’ll find on a career listing website like Indeed.

The greatest benefit social media offers marketers is the ability to have two-way communication with their audience, whether they are clients, customers, employees, etc. Communicating with your ideal candidates makes them more likely to finish the application process. Social media ads also allow employers to better engage with their prospective employees.

Target Specific Audiences On The Right Platforms

Once the dynamic social media ads have been created, the next step is to post them on the right platforms. Social media platforms attract different audiences, and not all are suited to the type of employees you are looking for. A modern recruitment marketing firm will dive deeply into your target audience to find out where on the internet they frequent so that their dynamic social media ads can be most effective.

Social media ads cost money, and posting them on multiple platforms can quickly drain your recruitment marketing budget. It’s essential, especially for smaller businesses, to effectively and efficiently utilize their social media ad budget when searching for their ideal candidates.

Additionally, modern social media tools let marketing campaign managers hyper focus on specific demographics by age, interests, and even location to more effectively utilize your budget.

Build a Microsite that Makes the Application Process Easier

Most career pages on company websites are designed to be broad and appealing to any prospective candidate looking for a position. This is especially true for corporations that employ both white-collar and blue-collar employees. Microsites are small hyperfocus websites designed to accomplish a singular task. In this case, it makes the application process as easy as possible.

A modern recruitment marketing firm will design microsites that appeal to the type of employee you are looking for. So for blue-collar workers, modern recruitment marketing will utilize the right images, video, and wording in the microsite that engages with blue-collar workers and entices them to finish the application process.

Recruitment marketing firms will design microsites that are mobile-friendly. This is essential as more and more internet traffic originates from mobile devices. Additionally, the mobile-friendly microsites will allow candidates to apply for the job of their choice without needing a resume and entirely on the phone.

Blue-Collar Recruiting Requires Unique Approaches

Recruiting top-end talent for blue-collar positions presents a unique set of challenges that can make the process more difficult for companies. These challenges include a limited pool of candidates, high turnover rates, and the need for specialized skills. To combat these challenges, blue-collar employees must adopt unique recruiting approaches.

This is why many organizations have turned to recruitment marketing services, as they are uniquely equipped and have the experience to find and attract the best candidates for the job. By performing a recruitment audit, utilizing social media, creating a unique application microsite, and streamlining the application process, recruitment marketing services can find your ideal candidate and ensure they go through the application process.